The first of Amblr’s projects to go public was Hackney Hear, the result of a four-month collaboration with the audio producers at Hackney Productions. Funded by Arts Council England, this immersive audio evocation of the area around Broadway Market and London Fields in East London features specially commissioned poems, short stories, songs and musical compositions, along
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Amblr has conceived and produced, in collaboration with the Wellcome Trust, an innovative iPhone App exploring the history of superstition in London. Inspired by the amulet-collecting adventures of the early twentieth century folklorist Edward Lovett, it fuses a city-wide collecting game, specially composed music dynamically layered, and a geo-tagged chapters from Lovett’s own book about
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LOOKING FORWARD
A first full slate of Amblr projects will be announced in early 2012, with publication of Apps for iPhone and iPad starting soon afterwards, with Android versions to follow. These projects include collaborations with a broad range of creative partners and clients.
